Sections

How Swede it is! H&M is coming to Fulton Mall

The Brooklyn Paper
Share on TwitterTweet
Share on Facebook
Subscribe

Get our stories in your inbox, free.

Like The Brooklyn Paper on Facebook.

The Swedish cheap-chic clothing store H&M will come to Fulton Mall next year, making it one of the first tenants in a giant glass-walled mall at Bridge Street.

Word first came out that the high-fashion-meets-low-priced store would come to the borough’s busiest retail corridor over the summer, as The Brooklyn Paper reported. But earlier this month, the store inked the deal with a 15-year lease, according to The New York Observer.

The store will be in a new 500,000-square-foot mall at 505 Fulton St. that will be built by reclusive Fulton Mall developer Al Laboz and include luxury condominiums.

Laboz said for years that H&M is the kind of retailer he wants on a diversified Fulton Mall, and Downtown Brooklyn Partnership President Joe Chan agreed.

“H&M [represents] a huge win for Downtown Brooklyn, as there are few stores that package cachet and design sensitivity with affordability as well as H&M,” Chan said. “At the same time, it is a big win for H&M. I am confident that that the Downtown Brooklyn store will perform beyond their expectations.”

H&M’s Fulton Mall location would be the company’s second in Brooklyn, and would play a part in the area’s ongoing transformation from a discount shopping strip into a broader residential community with a mix of stores.

The announcement comes as more than 14,400 residential units and 1.6 million square feet of retail space are planed for construction in Downtown by 2012, according to the Downtown Brooklyn Partnership, the quasi-governmental agency guiding development in the neighborhood.

“I think it’s just wonderful,” said Downtown broker Paula Ingram, who was not involved in the deal. “It’s a nice clothing store, and it would bring a wonderful flavor to Downtown Brooklyn.”

H&M’s Kings Plaza Mall store opened in 2001. The Euro-styled retailer opened its first store in Sweden in 1947, and its first U.S. store in Manhattan in 2000.

Today’s news:
Share on TwitterTweet
Share on Facebook
Subscribe

Get our stories in your inbox, free.

Like The Brooklyn Paper on Facebook.

Reader Feedback

Michael from Bay Ridge says:
What is teh news value of writting articles about chain buisnesses opening in malls?
I understand if the paper would like to spotlight a Brooklyn person's buisness, or a particularly special kind of shop opening, but a discount clothing store in a mall?
Not really newsworthy, is it?
Nov. 26, 2008, 8:22 am
Ursula from Downtown Brooklyn says:
I suggest to Michael that he pay more attention to what he writes and learn how to spell.
Dec. 2, 2008, 9:47 pm
Johnny from Bedford Hills says:
I wonder if H&M is prepared for the massive onslaught of shoplifting that is par for the course on the Fulton Mall?
Dec. 3, 2008, 11:18 pm

Enter your comment below

By submitting this comment, you agree to the following terms:

You agree that you, and not BrooklynPaper.com or its affiliates, are fully responsible for the content that you post. You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening or sexually-oriented material or any material that may violate applicable law; doing so may lead to the removal of your post and to your being permanently banned from posting to the site. You grant to BrooklynPaper.com the royalty-free, irrevocable, perpetual and fully sublicensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such content in whole or in part world-wide and to incorporate it in other works in any form, media or technology now known or later developed.

First name
Last name
Your neighborhood
Email address
Daytime phone

Your letter must be signed and include all of the information requested above. (Only your name and neighborhood are published with the letter.) Letters should be as brief as possible; while they may discuss any topic of interest to our readers, priority will be given to letters that relate to stories covered by The Brooklyn Paper.

Letters will be edited at the sole discretion of the editor, may be published in whole or part in any media, and upon publication become the property of The Brooklyn Paper. The earlier in the week you send your letter, the better.

This week’s featured advertisers