It’s ‘Hollywood on the East River’ for Kedem Winery site

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Lights! Camera! … Williamsburg?

A new Hollywood-style soundstage is close to opening on Kent Avenue — a movie studio that could soon bring music videos and TV shows to a waterfront area already popular with production companies.

The project is part of the expansion plans of Cine Magic International, a small stage production company in Soho that is building five soundstages on the former Kedem Winery near Broadway.

Cine Magic studio manager Phil Mavrigiannakis said his company’s goal is to have the “finest, newest production stage in New York City.”

“The Manhattan backdrop is just beautiful there,” said Mavrigiannakis. “The sun sets right behind the skyline. We’re hoping that’s going to be a big draw for us.”

Construction delays have pushed back the grand opening, but the Mayor’s Office of Film and Television and its state counterpart have been supportive.

“We want to be around for a very long time,” said Mavrigiannakis. “Business-wise, New York and Hollywood are constantly competing. We’d like to stay on top.”

The site was approved for a rezoning in June 2006, for 18- and 24-story towers with 450 units of housing, 20 percent of which are pegged at below-market rates, but the project has stalled along with the rest of the real-estate market.

Last week, the Real Deal reported that the developer of the site, Rector Hylan, applied on June 2 to renew construction permits for another three years, though Ward Dennis’s Williamsburg-based blog, Brooklyn 11211, noted that construction work had intensified in the past six months to build the sound stage.

“Given the investment required to put together a major facility like this, which I assume Cine Magic wouldn’t do without some sort of long-term lease, I’m betting that Hylan has no imminent plans to build residential here,” Dennis said.

Mavrigiannakis believes the new center will draw larger clients, possibly music video, film, and television production companies, but he did not rule out the possibility that housing would one day be developed on the underutilized parts of the site.

“Why have talent staying in Manhattan, if you could provide the housing there?” said Mavrigiannakis. “It’s so scenic.”

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Reader Feedback

Moshe Aron Kestenbaum from Williamsburg ODA says:
It's been awhile since I first read the opening blast of Malcolm Johnson's explosive expose" Crime On the Waterfront" This pervasive corruption on the williamsburg waterfront is screaming to the sky. All the local leaders are guilty in this. Isnt the waterfront a place for residents to enjoy? Why cut off the continuation of the east river walkway? The connection between the schafer project and the northside should never be stoped.
July 8, 2010, 7:55 am
moshe kestenbaum says:
the comment posted in my name is completly false

just the readers shouls know that i do not write any comments in any news papers all comments in my name is wrriten probably written by the UJ care the phoney schlisingers
July 8, 2010, 12:15 pm
ken from Willamsburg says:
protast from the community is on the way!!!!
July 8, 2010, 3:52 pm
the real Moshe Aron kestenbaum from Williamsburg says:
please dont use or abuse my dood name,
i never post any comments on any bloc,
its time to change to a diffrent name..
July 9, 2010, 10:27 am
the real moshe aron Kestenbaum from from Williamsburg says:
i want do add taht i never hewes mi reel naime onli in the in the ODA when i deel wiht the govremant wehn i am not dooeng govremant busyness i hewes mi oter naime end taht iz moses kestenbaum.
July 9, 2010, 2:22 pm
Not the real Moshe Aron Kestenbaum from Willi says:
Since the developer my friend Pinchus Neiman promised the Vishnitzer Rebbe that there will not be any "artisten" in this developement he had no choice but bring in movie actors which thr Rebbe does not know who they are and everything will work out fine! he just hopes that they will not shoot any triple xxx films because that will look very bad for the community.
July 11, 2010, 8:12 pm
Only half real Moshe Aron Kestenbaum from Williamsburg ODA says:
Two bike messengers saved the day for a Los Angeles man Monday when they chased a bike thief for five blocks downtown and then knocked him to the ground, these guys are my incredible heroes.
July 13, 2010, 8:44 am
Oy vey! from Williamsburg says:
Pornography films are shot in homes and hotels, not studios of this caliber. Stop with the stupid criticisms and embrace growth and togetherness or move on or elsewhere.
July 13, 2010, 9:01 am
aaron says:
its a shame that the council or any political leader they all know that the whole entire community of wiiliamsburg are against such a plan and they don't do anything about it
July 21, 2010, 5:35 pm

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