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Clam on the half sell! Trio seeks funds for oyster bar

for The Brooklyn Paper
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It’s the DIY clam shack.

A trio of best friends — none of whom has any experience in restaurants — is about to realize the impossible dream: opening an oyster and raw bar with blood, sweat and donations on the Internet.

Aaron Lefkove, Andy Curtin and Charlie Moody aims to open “a New England-style beachside seafood shack,” serving classics like fried and stuffed clams, lobster rolls and plenty of cold beer, on Third Avenue in Gowanus in September.

The partners have already raised nearly $9,700 on Kickstarter, a fundraising website, already exceeding their $8,000 goal.

“Kickstarter allows you to create a personal relationship with the community,” Lefkove said. “The neighbors have a hand in the opening of a great hangout.”

To generate excitement (and donations), the Littleneck team has been offering sweet incentives — such as a free beer for a $10 donation, or a raw bar platter, beverage and tote bag for $50.

They’re are also offering a lifetime supply of suds and crustaceans to anyone willing to plunk down $5,000 — an amount Lefkove calculates would take roughly 500 visits to recoup.

“Honestly, we don’t really expect anyone to throw five G’s at us, but we’d absolutely follow through on our promise.”

For now, the three buddies — Lefkove is a writer, Curtain runs a cab company and Moody is an artist — are getting a crash course from the bottom up; battling red tape, dealing with contractors, and literally building out their space — formerly a chess and trophy shop — by hand.

“We’re trying to do as much as we can with repurposed and eco-friendly materials,” said Lefkove. “We’re even building our light fixtures out of salvaged scraps. Passerby have been so excited about the whole thing, some of them have actually offered to help us out.”

And the best news is that even though the restaurant is between Carroll and President streets near the Gowanus Canal, none of the menu items will be from that particular waterway.

“We’ll source seafood as close to home as possible, but rest assured, none of it will actually come from the canal,” promised Lefkove.

Littleneck (288 Third Ave. between Carroll and President Streets in Gowanus). For information, visit www.littleneckbrooklyn.com.

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Reader Feedback

Or from Yellow Hook says:
Donations?

Hope and Change kids - it's called investors!

Giving these children print space is a joke when there are people who work hard, and take a risk.
July 22, 2011, 7:57 am
Mike from Williamsburg says:
What kind of idiot would give away equity in a venture when you can get people to donate money to you? Besides Or from Yellow Hook, of course.

They're basically selling products before they open at jacked up prices to people who want to feel good about helping. That's brilliant.
July 22, 2011, 9:10 am
Or from Yellow Hook says:
What kind of idiot would donate?

Oh, yeah, Brooklyn is full of idiots.
July 22, 2011, 9:24 am
Mike from Williamsburg says:
What kind of idiot wants to eat clams? What kind of idiot complains about everything in the Brooklyn Paper?

There's no accounting for taste. If you need proof of that, glance around your bedroom. If there's anyone in it besides you, there is someone whose taste can't be accounted for.
July 27, 2011, 11:18 am

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